Demand for Tablets in Malaysia Quintupled over Last Three Quarters with Latest Quarter Sales Volume Reaching Over 260,000

With  today’s  hastened  lifestyle  where consumers  are  constantly  on  the  move,  portability  and  mobility  of  modern technology is more vital than ever. On top of this, the accessibility factor which allows  today’s  tech  savvy  users  to  constantly  stay  connected  with  the  rest  of the  world  at  all  times  is  another  essential  factor.  These  are  some  of  the  key reasons why tablets are selling like hotcakes, surging in sales by over fivefold (509%) in the last quarter of 2011 over the same period in 2010.

According  to  global  leading  market  research  company  GfK,  Malaysians  have been eagerly welcoming and adopting this latest gadget, buying nearly 656,000 units in the past year. By the end of the  year, retail tracking figures for tablets reflected  almost  on  par  volume  sales  with  retail  laptops,  even  though  it  had only been in the market for just over a year.

“Our findings have affirmed that tablets are enjoying widespread acceptance in Malaysia,”  said  Ms.  Jennifer  Chan,  General  Manager  of  GfK  Malaysia.  “Since its launch in mid-2010, take up rate has been mounting rapidly with sales rising on a month to month basis, so much that today’s sales have almost come head to  head  with  laptops—a  computing  device  that  celebrex online order is  seen  as  the  tablet’s  closest competitor.”

In the recent January 2012 GfK Malaysia findings of the portable IT technology category, the sales proportion  of tablets to notebooks was around  48:52. This is an 18 percentage point increase for tablets, as compared to the same period a  year ago. While the tablets market totaled around USD44 million in the final quarter  of  2010,  it  has  grown  substantially  to  be  worth  more  than  USD140 million a year later.

Since  2010,  competition  has  been  intense  among  manufacturers,  who  have started  introducing  more  tablet  models  into  the  market.  Network  operators have  also  been  driving  sales  by  providing  subsidies  for  tablet  packages  that come  with  3G  data  services.  As  such,  prices  of  tablets  are  becoming increasingly affordable these days.

“The  Malaysian  government  continual  efforts  to  deepen  Internet  penetration, such  as  by  increasing  public  Wi-fi  hotspots  and  cutting  tax  on  broadband subscription,  have  been  helping  to  generate  high  pick  up  rate  for  Internet-enabled  hardware,”  observed  Ms.  Chan.  “At  the  same  time,  today’s demanding consumers seeking consistently high performance, quality photos capture  and  speedy  media  experience  in  a  convenient  portable  form  means there  is  still  much more  room for  development  for  tablets  in  this  tech  hungry market!”