Consumer and cultural insight agency Flamingo will close 7 out of its 8 offices citing ‘underperformance’ and its need to now focus on growth opportunities in London.
Omnicom acquired Flamingo in January of 2007, paying an estimated $18+ million for a network that had offices in Singapore and San Francisco beyond its London headquarters. The company, which was founded by market research veterans Maggie Collier and Kirsty Fuller ten years before the sale, was in the process of opening its Tokyo office at the time.
An Omnicom spokesperson has said: “Omnicom has decided to close Flamingo’s under performing offices in New York, Sao Paolo, Shanghai, Singapore, Tokyo, Mumbai and Jakarta to focus on growth opportunities in London.
“The agency is working closely with its people and clients in those offices to ensure a smooth transition. Flamingo will be placing a renewed focus on its presence in London, building on its foundation of a strong agency culture and great client work.”