How Happy are you in your Country?

Asia Research analysed the staff satisfaction in some of the main markets represented in the Year End Staff Satisfaction survey.  All respondents were full time employees of market research agencies or market research departments.

1. Philippines: At the end of 2010, the Philippines had the happiest market researchers in Asia!  This is perhaps surprising since managers in other parts of Asia get inundated with CVs from Filipino researchers looking to get out.  While this trend will probably continue, some observe that higher satisfaction here is a cultural issue with people having a more positive disposition towards life despite the political and social issues facing the country.  A resurgent economy is seeing more Filipino researchers looking to return to their home market where the skills they have developed overseas can give them competitive advantage back home.

2. Australia: Consistently ‘happy’ over the last 3 Asia Research Surveys, researchers in Australia are quite different beasts to the rest of Asia.  Firstly they are generally more laid back – some of the things that are more important in Asia don’t matter so much down under such as ‘being appreciated’ by your company.  Australians are in a mature market and have generally mastered their industry meaning most things run smoothly.  ‘Promotion prospects’ are less important in this market, whereas job flexibility, independence and perhaps just getting down to the beach after work are more important.

3. India: Job variety and training are more important to researchers here compared to other markets and Indian researchers are generally happy on these aspects of their job.  They are also more satisfied with their remuneration and promotion prospects reflecting the fact that the industry in India is fast growing with many opportunities for talented researchers.  Despite this, like the Philippines many still seek job opportunities outside of the market, particularly in clean and orderly Singapore.

4. China: Ranking in the middle for overall satisfaction, China is the other large economy with a fast growing research business.  Staff needs seem somewhat different to India ordering xenical 120 mg online with more importance placed on management style.  They rate both independence / autonomy  as important but also leadership of their organization meaning agencies here need to find a fine balance between direction and democracy.

5. Hong Kong: close to China, in both geography and satisfaction ranking, Hong Kong is another mature market.  It stands out from other markets as being the hardest working with researchers here clocking an average of 57 hours a week.

6. Singapore: the largest representation in the Asia Research survey, the sentiment of Singapore staff falls behind most other markets.  A fairly hard working industry, with researchers clocking 53 hours a week on average, staff in Singapore have a huge choice of employers and competition for staff will remain stiff even on the economic recovery.

7.  Malaysia:  Ranking fairly low against other countries, researchers in Malaysia do not show any specific areas of dissatisfaction and are fortunate to have the most reasonable working hours in the industry at an average of 47 hours a week. As with many of the emerging economies, IT facilities are more important here than in the more developed markets – the latter being more of a hygiene factors.

8. Indonesia: Ranked as one of the happiest markets in Asia at the end of 2009, Indonesia now ranks as the least contented market in the Asia Research Survey.  Largely unaffected by the Global Financial Crisis, the market research industry in Indonesia is booming and struggles to find the staff to deliver.  Consequently researchers in Indonesia are working some of the longest hours (54 hours a week on average) and often face a grim commute home at the end of the day.  They satisfaction has dropped particularly in the last 6 months and are more discontented with the hours they work, remuneration, flexible work arrangements, and their IT facilities.  Indonesia is often talked about as being the next BRIC economy, but its research industry might not be ready for the uptake.