The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In this area, exhibitors presented the most innovative trends and tools in the industry.
The Innovation Area was the highlight of the show, with topics like chatbots, virtual reality, language tools for analysing the mood of test subjects, recording intuitive assessments, and social listening with the aid of NLP, just to name a few.
With the increase in providers, tools, data collection, and analysis methods, market research is becoming ever more complex, and that complexity and diversity was reflected at Research & Results 2017. With 104 workshops, the programme covered the entire spectrum of the market research world and informed the participants about the latest trends in the industry. GfK, Kantar TNS, Ipsos, and Nielsen – four of the world’s top five market research institutes – had booths at the show this year, but there were also various start-ups, online providers like Research Now, SSI, and Toluna, as well as mid-sized institutes and market research associations on the exhibitor list.
The workshops provided the latest perspectives on the industry’s leading topics, such as customer experience, big data, online panels, implicit tools, and mobile. For example, GIM showed how you can use implicit methods to get inside the heads of consumers. Also, Produkt + Markt presented their mobile approach to shopper insights research. Some exhibitors made use of the workshops to present new tools.
Alongside the extensive workshop programme and widely diverse exhibitors, Research & Results 2017 also offered networking opportunities to meet with industry peers in an informal atmosphere. For instance, the Research Club held a Networking Party on the first evening and the exhibition organiser invited visitors to a Happy Hour on the second day.
Research & Results 2017 had a huge turnout with exhibitors from around the world, driving the growth of the show on an international level. ■
Research & Results 2018 will be held on October 24 and 25 in Munich. Let’s go, Germany.