Review: Research & Results 2014

Research & Results 2014 was highly successful in every respect.

The show was sold out and set a new record with more than 150 exhibitors. Vistor demand was undiminuished regardless of preceding pilots’ strikes in Germany, according to the organisers. Significantly more than 3000 participants populated the show and the accompanying workshops. They gathered the latest information on market research, met partners and made new contacts.

85 percent of the attendees were satisfied or very satisfied according to the visitor survey (n=213) conducted with friendly support by GESS. Nine out of ten were decision makers in market research.

The exhibitors used the full range of opportunities a trade show offers to attract customers. The creative stand concepts included djungle experience, a bedouin tent and a live band. At the Research Club casual networking concluded the day.

A comprehensive workshop program featuring presentations and podium events complemented the exhibition. As expected, newly launched Google Surveys attracted a lot of interest. An Esomar workshop explored the implications of practice, ethics, and legislation for research in the 21st century and the relationship of market research and Big Data. Research Communities, Implicit Approaches and of course Mobile Research were other topics of interest. The demand for topics like Brands, clients, advertising or B2B was as strong as every year.

More than ever Research & Results 2014 was an international event. English was a common language in the exhibition hall. For the first time exhibitors from all five continents were present, and therefore clearly confirmed its role as the largest market research event worldwide.

The Research & Results 2015 will take place at the Munich MOC, Germany, on October 28 and 29.