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Tag: AI

The Future of Insights is AI-Powered

By Renee Smith, EVP Innovation at Toluna

The insights industry is undergoing an enormous transformation thanks to AI. At the Toluna Group, AI is at the core of our

CAN CHATGPT TAKE SURVEYS?

By Chris Mawn, Director of Clients ANZ at PureSpectrum

Our industry is abuzz with the opportunities and threats from generative AI

The AI Research Revolution

By: Jack Wilson and Jonathan Smetherham, 2CV

The potential for artificial intelligence to enhance the market research industry is significant

AI in research, but at what cost?

By Chris Oatey, Regional Director, and Emily Jackson, Research Manager, 2CV
It’s no secret that AI is improving rapidly, becoming an integral part of our industry.

The New Frontier of Research

By: Hakan Yurdakul, CEO & Co-founder,  Bolt Insight The research landscape is shifting in real time. The appearance of AI has not simply introduced new tools … it has reshaped the relationships between people, data, analysis and understanding. This is the new frontier of research. A place where technology amplifies human judgement rather than replacing […]

Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation

Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South Pacific) QUAL360: Without giving too much away – what is the core message of your talk and what would you like delegates to remember? Rara: I will be discussing the transformative potential of “qualitative at scale” methodologies in marketing research. Today, we have a […]

The Bigger Picture

The Asia Research Seminar, Singapore

By: Piers Lee, Deputy Editor, Asia Research Media

Asia Research held its 19th breakfast seminar in Singapore on 8th May.

AI in the Research Industry

By Piers Lee, Deputy Editor of Asia Research Media, MD of BVA BDRC Asia

The buzz around Artificial Intelligence (AI) in market research is nothing new, but Asia

How Market Research is Approaching AI

The market research industry has been one of the fastest adopters of AI as applications and the benefits of AI are broad and easy to realize. Many specialist vendors have provided AI-powered solutions to their products, e.g. via automated surveys and insights. Market research agencies are incorporating AI into their own solutions and being more […]