6 steps for more accurate & actionable consumer decision journey insights
UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – new journeys have emerged, while others have been reshaped. As malls emptied in Asia, e-commerce and other digital trends were accelerated, while small neighbourhood stores also did well. With so many paradoxical changes, an abundance […]
Optimise Your E-Commerce Strategies for Disrupted Consumer Behaviour
A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With increased comfort levels for online shopping, forced trials of new […]
Understanding Consumers through Their Mobile Activity
A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, ‘online’ means mobile, and therefore the smartphone is the gateway […]
EVERYTHING eSPORTS IN SOUTHEAST ASIA
By Antonio Margaritelli, Beer Khamtonwong, Jonathan Smetherham, Ryan Borja, 2CV
eSports is a growing global industry
USING EFFORT ANALYSIS FOR PRODUCT DESIGN
By Piers Lee, Managing Director at BVA BDRC Asia
The BVA Group recently held its Reframing Value for Brands event
Brand Loyalty: Pulling the levers on your brand to connect with consumers
By Piers Lee, Managing Director, BVA BDRC Asia
Discover the power of your brand!
When System 2 Counts
By Piers Lee, Managing Director, BVA BDRC Asia
System 1 thinking: a fast process;
From Browsing to Buying: How to Navigate e-commerce Shopper Behaviour
By Mila Milosavljevic, Senior Digital Research Specialist, EyeSee
It’s no secret that APAC loves e-commerce, with markets like China,
High Above the Clouds and Deep in the Grooves: Embracing Analog Charm
By Neil Mann, Tech Futurist and founder at Future Horizon Poor infrastructure in remote areas means inconsistent and expensive high-speed data connectivity, a common barrier to digital inclusivity. Instead of under the ground (fibre) or through the air (cellular), what if we could beam it down from high in the sky? This is what Sceye […]
COMMUNICATION GUIDELINES: BUILDING A MORE SUSTAINABLE WORLD
By SKIM
How organisations can turn ‘intent’ to act sustainably into ‘action’
Consumers are becoming increasingly
A New “Cheer”: the Future of Drinking is Here
Alcohol consumption is undergoing a quiet but significant evolution. Toluna wanted to further explore the forces behind the changing alcohol landscape and uncover what it means for brands navigating the future of drinking. Leveraging our first-party global panel and insights platform Toluna Start, we conducted a quantitative study among 2000+ US-based alcohol consumers. In the first edition of […]
WINNERS AND LOSERS OF INFLATION: FRESH INSIGHTS TO ADJUST TO PRICING SENSITIVITY
As the world is going through a recession, the challenge every business now has is: what will be the impact on consumer behaviour? The pandemic taught us that there’s no such thing as the ‘new normal’ – any turbulent period is constantly evolving and the only way to stay on top is to adapt your […]