EMOJIS AS AN (IMPERFECT) PROXY FOR EMOTIONAL RESPONSE IN SURVEYS
By: Annie Low, Senior Research Manager and Chris Oatey, Research Director, 2CV
It is increasingly understood that emotions play a big role in our
CAN CHATGPT TAKE SURVEYS?
By Chris Mawn, Director of Clients ANZ at PureSpectrum
Our industry is abuzz with the opportunities and threats from generative AI
Are Professional Respondents Still An Issue?
By James Rogers, Managing Director APAC, PureSpectrum
What constitutes the nature of a Professional Respondent? Is it the number of ‘panels’
Key Developments in the Research Technology Business for 2023
By Asia Research
Annual Review of the Research Technology Business, conducted with a range of senior industry stakeholders
The Asia Research Annual Stakeholder Survey
By Piers Lee, Deputy Editor, Asia Research Media
The Asia Research Annual Stakeholder Survey has again shown that ‘leveraging on technology’ is the main opportunity
What is AI’s role in the marketing workplace?
By James Redden, CEO APAC & US, and Annie Low, Associate Director, 2CV
If you’ve embraced AI and simultaneously felt overwhelmed about its actual and potential
What is MaxDiff? And What Are Its Benefits?
By: Toluna
MaxDiff, which is short for Maximum Difference Scaling, is a survey technique used to measure the relative preferences
Creating Epic Experiences for Parents
Recommendations from other parents are one of the key reasons for international schools getting into the consideration set of parents. Parent surveys, such as those run by BVA BDRC, can inform a school in what areas they are satisfying parents, but what really drives recommendations is the more memorable experiences parents have with schools. The […]
International Schooling in a Post COVID-19 World
As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school market has been hit in several ways. Schools in Singapore […]
Japan’s COVID-19 Vaccination Program
Recently, COVID-19 booster shots have been a much- talked-about topic globally. There have been many debates around the need for booster shots, with the World Health Organization (WHO) earlier calling for a halt to booster programs, especially in first- world countries with high vaccination rates. The WHO suggested the pause in booster programs to allow […]
A New “Cheer”: the Future of Drinking is Here
Alcohol consumption is undergoing a quiet but significant evolution. Toluna wanted to further explore the forces behind the changing alcohol landscape and uncover what it means for brands navigating the future of drinking. Leveraging our first-party global panel and insights platform Toluna Start, we conducted a quantitative study among 2000+ US-based alcohol consumers. In the first edition of […]
FUTURE SKILLING ARE SCHOOLS ADEQUATELY PREPARING CHILDREN FOR THE FUTURE WORKPLACE?
By: Piers Lee, MD of BVA BDRC Asia
As international schools boast of their students’ achievements in the recent IB, A level, and GCSE results