Consumer Media Platform Preferences in 2020: Indian and Singaporean Consumers
The year 2020 has been an anomaly in all senses. This also applies to people’s interactions with various media platforms, both digital and traditional. The fact that a large section of the global population is spending a lot more time indoors compared to before the pandemic has most likely had an impact on how we […]
Understanding Consumers through Their Mobile Activity
A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, ‘online’ means mobile, and therefore the smartphone is the gateway […]
PRICING IN APAC: ARE YOU KEEPING UP?
By Iskra Herak, Ad Insights Manager at EyeSee
We live in a complex world where consumers are facing vast financial
USING EFFORT ANALYSIS FOR PRODUCT DESIGN
By Piers Lee, Managing Director at BVA BDRC Asia
The BVA Group recently held its Reframing Value for Brands event
Brand blocking traps you don’t want to fall into
By Bratislav Stefanovic, Sr Shopper Insights Manager at EyeSee
Brand blocking has long been a go-to merchandising technique
Tap into hidden potential with new TikTok creative insights
By: Eyesee TikTok is an undeniably influential social media platform with significant untapped potential for sponsored content. Following the pandemic, our habit of using TikTok remains strong. The app enjoys one of the highest global user retention rates. An incredible 81% of users say TikTok videos influenced their recent purchase decisions. That is why it […]
Ace Your Ads: TikTok First Approach for True User Engagement
By Milica Kovac, Global Business Development Manager at EyeSee
The true and essential power of the TikTok platform lies in the fact that
From Browsing to Buying: How to Navigate e-commerce Shopper Behaviour
By Mila Milosavljevic, Senior Digital Research Specialist, EyeSee
It’s no secret that APAC loves e-commerce, with markets like China,
From Static to Dynamic: How AI is Reimagining Personas in Market Research
By Hakan Yurdakul, CEO & Co-founder, Bolt Insight
The market research industry is going through a major transformation. AI has hit
Diagnosing Customer Effort for Better Product Design
By Piers Lee, Director, BVA BDRC Asia
Customer loyalty research has evolved to recognise that few customers have true loyalty to brands. Research has shown that 94%
Riding Asia’s Wellness Wave to Boost Your Brand
By Sophie Campbell and Jonathan Smetherham, 2CV
We are now well into 2023, and while some of us have been better than others at sticking to our hastily made
APAC E-Commerce – The Next Online Shopping Standard
The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative approaches to online shopping. E-commerce experts Anatole Rousseau (Director Foodservice […]