6 steps for more accurate & actionable consumer decision journey insights
UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – new journeys have emerged, while others have been reshaped. As malls emptied in Asia, e-commerce and other digital trends were accelerated, while small neighbourhood stores also did well. With so many paradoxical changes, an abundance […]
Business Wargaming – A New Approach to Agile Decision Making
Companies are struggling to bring together various data sources, information, insights, and stakeholders to make holistic and agile decisions. Business wargaming is a process that integrates both data and people to achieve holistic and agile decisions. In this insights activation workshop, the corporate team ‘stress-tests’ various approaches to solving a specific business issue by playing […]
NFTs and Their Role in the Metaverse in Asia
Of late, the terms ‘NFT’ and ‘Metaverse’ have been much talked about worldwide. The novelty of these concepts has inspired debate as many are trying to understand them. Governments have also been part of the discussion as they grapple with the likely need to regulate these technologies. An NFT (which stands for ‘non-fungible token’) is […]
BOOSTING NEW PRODUCT SUCCESS: THE BEHAVIOURAL MARKET SHARE PROJECTION
By EyeSee
The pressure to decide whether to launch a new product is nothing new – and with massive investments required for new product development (NPD), many brands might forgot their NPD efforts, especially during times of economic pressure.
The Future of Insights is AI-Powered
By Renee Smith, EVP Innovation at Toluna
The insights industry is undergoing an enormous transformation thanks to AI. At the Toluna Group, AI is at the core of our
Measuring customer experience (CX): turning feedback into real business impact
By Rachel Cope CCXP, Head of CX, 2CV I know, I know, you´ve read the title of this article and thought “We already have a customer experience programme. We’ve got it covered.” And maybe you have. If so, great! But are you measuring meaningfully and in a way that leads to action that makes a […]
IIEX APAC 2024 – The Future of Consumer Insights in APAC
By Colin Wong – Expert Channel Host, Focus on APAC
The IIEX APAC 2024 (Insight Innovation Exchange Asia Pacific)
Brand Vision—the Human Edge
The Asia Research Breakfast Seminar 2023
By: Piers Lee, Deputy Editor, Asia Research Media
Asia Research Media held its 18th breakfast seminar in Singapore
How Market Research is Approaching AI
The market research industry has been one of the fastest adopters of AI as applications and the benefits of AI are broad and easy to realize. Many specialist vendors have provided AI-powered solutions to their products, e.g. via automated surveys and insights. Market research agencies are incorporating AI into their own solutions and being more […]
Brunei—a missed opportunity?
By BVA BDRC Asia
Brunei Darussalam represents a market that is often overlooked, characterized by limited research engagement due to its size, with a population of only
TAMING THE DRAGON: THREE STEPS TO STRATEGICALLY TACKLE INFLATION
By SKIM
As vulnerable consumer segments reach the limits of their wallets, and more affluent consumers start to
Self-Serve & Disruption
THE ANNUAL REVIEW OF THE RESEARCH TECHNOLOGY BUSINESS The pandemic has accelerated the wider adoption of online research globally, but it has also brought about new developments in methods and changes to the supply side of consumer insight. Asia Research interviewed the heads of a range of research tech and insight firms to establish what […]