The Future of Insights is AI-Powered

By Renee Smith, EVP Innovation at Toluna
The insights industry is undergoing an enormous transformation thanks to AI. At the Toluna Group, AI is at the core of our
The AI Research Revolution

By: Jack Wilson and Jonathan Smetherham, 2CV
The potential for artificial intelligence to enhance the market research industry is significant
AI in research, but at what cost?

By Chris Oatey, Regional Director, and Emily Jackson, Research Manager, 2CV
It’s no secret that AI is improving rapidly, becoming an integral part of our industry.
The New Frontier of Research

By: Hakan Yurdakul, CEO & Co-founder, Bolt Insight The research landscape is shifting in real time. The appearance of AI has not simply introduced new tools … it has reshaped the relationships between people, data, analysis and understanding. This is the new frontier of research. A place where technology amplifies human judgement rather than replacing […]
Ethical AI in Qualitative Research

By BoltChatAI
As AI continues to develop and make significant changes to how researchers collect
The Bigger Picture

The Asia Research Seminar, Singapore
By: Piers Lee, Deputy Editor, Asia Research Media
Asia Research held its 19th breakfast seminar in Singapore on 8th May.
AI in the Research Industry

By Piers Lee, Deputy Editor of Asia Research Media, MD of BVA BDRC Asia
The buzz around Artificial Intelligence (AI) in market research is nothing new, but Asia
How Market Research is Approaching AI

The market research industry has been one of the fastest adopters of AI as applications and the benefits of AI are broad and easy to realize. Many specialist vendors have provided AI-powered solutions to their products, e.g. via automated surveys and insights. Market research agencies are incorporating AI into their own solutions and being more […]
Key Developments in the Research Technology Business for 2023

By Asia Research
Annual Review of the Research Technology Business, conducted with a range of senior industry stakeholders
From Static to Dynamic: How AI is Reimagining Personas in Market Research

By Hakan Yurdakul, CEO & Co-founder, Bolt Insight
The market research industry is going through a major transformation. AI has hit
Brand Growth in the Metaverse: Unlocking the Myths of the Medium and the Message

By Lester Sualog, Senior Client Development Director Asia, PureSpectrum
Everyone has been talking about the metaverse – but when the hype
Harnessing Human Insights to Unlock AI’s Full Potential in Market Research

By Phil Ahad, Chief Innovation Officer, PureSpectrum
In our data-driven business world, meeting the demand for precise, actionable insights