The Rational Animal is a stimulating read for anyone interested in human behavior, linking ideas from evolutionary psychology to work in behavioral economics and motivational research. It is written in a clear and engaging style focusing on seven ore human motivations and how they shape […]
Decoded is one of the very first books to fully embrace Daniel Kahneman’s view of human decision-making and apply this to marketing and market research. It is full of examples of the practical implications of behavioral economics on shopper behavior, backed by references to many […]
There are thousands of business books published each year. During the following months we will put a spotlight on read-worthy books that might tickle your inquisitive mind. Neil Gains, from TapestryWorks, shares his booklist … We hope this will help you to pick your next good read. […]
The Meaningful Brand was published late last year and is an addition to the growing literature on the importance of building brand salience through the meaning that brands have to customers. I should declare that my own book Brand esSense is also part of this […]
As the economic downturn causes dwindling circulations, publishers must take a more consultative approach to content With news in recent years of publications either losing readers or worse, having to fold the operation entirely, it is more important than ever publishers consult readers about what […]
One in ten young people have been rejected for a job because of their social media profile. However, two-thirds are not concerned that their use of social media now, may harm their future career prospects and are not deterred from using it. Based on a […]
The use of mobile devices to access social media is more prdontevalent in Asia Pacific than in any other region globally, according to a study released by Nielsen Nielsen’s State of Social Media Report, based on a survey of global digital consumers, revealed that around […]
A GfK survey on the performance of leading automotive brands on social media The internet drastically changes brand communications. It becomes livelier, more complex, richer in content and increasingly opaque. GfK’s comprehensive analysis of social media in the automotive sector demonstrates the way in which […]
Over one in four from this ‘Super Connected’ group actively share their opinions online New research from GfK shows that 23 percent of today’s most digitally savvy people live in the Asia Pacific region. These ‘Super Connected’ APAC consumers are distinguished by unusually high engagement […]
Spurred by media fragmentation, consumers continue to rank recommendations from people they know and online consumer opinions in top 2 spots Increasing relevance of and trust in ‘earned’ media offer opportunities for advertisers to leverage cross-platform campaigns to drive brand awareness, loyalty and sales The […]
