When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]
The year 2020 has been an anomaly in all senses. This also applies to people’s interactions with various media platforms, both digital and traditional. The fact that a large section of the global population is spending a lot more time indoors compared to before the […]
The Signal and the Noise deals with the challenges of making predictions and is essential reading for anyone who wants to understand both the potential and limitations of big data. The author, Nate Silver, famously beat all the professional pollsters in making predictions about the […]
In Webs of Influence: The psychology of online persuasion, Natalie Nahai does a great job of providing practical strategies for website design based on the science of behavior. She has taken ideas from a very wide range of sources and demonstrated what they might mean […]
As Rory Sutherland says on the cover, price is “the most understudied, undervalued and oversimplified subjects in business decision-making”. The Psychology of Price by Leigh Caldwell provides a clear, comprehensive and usable guide to pricing from the perspective of human behavior, and is really the […]
In The Information, James Gleick surveys the impact of information, and information revolutions, throughout human history providing a sobering perspective on today’s “big data” revolution. Covering talking drums, and Morse code, to the human genome, and Wikipedia, he shows the evolution of ‘information’ from ideas […]
In The Age of the Image, Stephen Apkon argues that the (moving) image is becoming the dominant language of the twenty first century, replacing the word as the primary means of communication. He also argues that the importance of the rise of visual language makes […]
Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Heath, you may feel that Contagious covers a lot of similar ground. The advantage of Contagious over Made To Stick […]
The Rational Animal is a stimulating read for anyone interested in human behavior, linking ideas from evolutionary psychology to work in behavioral economics and motivational research. It is written in a clear and engaging style focusing on seven ore human motivations and how they shape […]
Decoded is one of the very first books to fully embrace Daniel Kahneman’s view of human decision-making and apply this to marketing and market research. It is full of examples of the practical implications of behavioral economics on shopper behavior, backed by references to many […]
