Digital & Media

The Psychology of Price … by Leigh Caldwell

As Rory Sutherland says on the cover, price is “the most understudied, undervalued and oversimplified subjects in business decision-making”. The Psychology of Price by Leigh Caldwell provides a clear, comprehensive and usable guide to pricing from the perspective of human behavior, and is really the […]

The Information: A History, A Theory, A Flood by James Gleick

In The Information, James Gleick surveys the impact of information, and information revolutions, throughout human history providing a sobering perspective on today’s “big data” revolution. Covering talking drums, and Morse code, to the human genome, and Wikipedia, he shows the evolution of ‘information’ from ideas […]

[Book Review] Contagious by Jonah Berger

Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Heath, you may feel that Contagious covers a lot of similar ground. The advantage of Contagious over Made To Stick […]

Decoded: The Science Behind Why We Buy by Phil Barden

Decoded is one of the very first books to fully embrace Daniel Kahneman’s view of human decision-making and apply this to marketing and market research. It is full of examples of the practical implications of behavioral economics on shopper behavior, backed by references to many […]

What to Read Next?

There are thousands of business books published each year. During the following months we will put a spotlight on read-worthy books that might tickle your inquisitive mind. Neil Gains, from TapestryWorks, shares his booklist … We hope this will help you to pick your next good read.  […]

The Difference That Meaning Makes

The Meaningful Brand was published late last year and is an addition to the growing literature on the importance of building brand salience through the meaning that brands have to customers. I should declare that my own book Brand esSense is also part of this […]