Digital & Media

Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

Influence the online shopper journey

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]

The Psychology of Price … by Leigh Caldwell

As Rory Sutherland says on the cover, price is “the most understudied, undervalued and oversimplified subjects in business decision-making”. The Psychology of Price by Leigh Caldwell provides a clear, comprehensive and usable guide to pricing from the perspective of human behavior, and is really the […]

The Information: A History, A Theory, A Flood by James Gleick

In The Information, James Gleick surveys the impact of information, and information revolutions, throughout human history providing a sobering perspective on today’s “big data” revolution. Covering talking drums, and Morse code, to the human genome, and Wikipedia, he shows the evolution of ‘information’ from ideas […]

[Book Review] Contagious by Jonah Berger

Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Heath, you may feel that Contagious covers a lot of similar ground. The advantage of Contagious over Made To Stick […]

Decoded: The Science Behind Why We Buy by Phil Barden

Decoded is one of the very first books to fully embrace Daniel Kahneman’s view of human decision-making and apply this to marketing and market research. It is full of examples of the practical implications of behavioral economics on shopper behavior, backed by references to many […]