Digital & Media

The Asian media landscape is turning digital

How can marketers maximise their opportunities? Is digital becoming traditional? Consumers throughout Asia Pacific, and around the world are showing a voracious appetite for media, particularly in emerging markets where media consumption outstrips many developed markets. While television still dominates, time spent online is rising […]

Southeast Asia Ad Spend Up in Q4 2011

2011 Southeast Asia advertising spend up thirteen percent versus year ago TV delivers solid growth with a 14 percent increase in 2011, compared with 2010 Advertising spend in Southeast Asia has recorded healthy growth across mainstream media in 2011, up eight percent in quarter four […]

Internet becomes the most engaging media in China

Synovate Media Atlas China reveals the industry’s most comprehensive insights on digital habits and everyday lives of mainland Chinese consumers GREATER CHINA – Global market research firm Synovate today released the latest findings from Media Atlas China, the most extensive syndicated cross-media study conducted in China […]

Digital media revolutionizing the media sector

Access to internet capable mobile devices to surge in 2012 Facebook dominates social media space in Southeast Asia SINGAPORE – Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of connected devices such as smartphones and tablets are revolutionizing digital media usage […]

Synovate PAX study celebrates 15th anniversary

Revealing the latest trends on lifestyle, spending, digital & media consumption of elite consumers across Asia Pacific. 2011 findings show strength of spending by Hong Kong’s elites in multiple product categories. HONG KONG  – Global market research company Synovate today released the 2011 results of […]

Synovate PAX – Hong Kong Fact Sheet

HONG KONG – Global market research company Synovate today announced the annual results of its long-running Pan Asia Pacific Cross Media Survey (Synovate PAX) for 2011. In its 15th year, Synovate PAX is the region’s most comprehensive media study on elites, business executives and top management. […]

On-line Display Advertising

Analysts predict that online ad spending in the US alone is going to jump to over US billion this year, a significant increase of up to 20% as compared to 2010. This rise in online ad spending is forecasted to grow even more, reaching nearly […]

Consumers in SE Asia Highly Influenced by Online Advertising

Consumers in Southeast Asia (SEA) are highly influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or brand, according to a recent worldwide survey by leading global information and measurement company, Nielsen. Findings […]