According to Millward Brown’s annual predictions for Digital and Media, multi-screen marketing will dominate in 2014. As the primary challenge, the report highlights the need for marketers to better understand consumer behavior a cross devices and adjust their investment accordingly. Marketers will need more in-depth audience […]
The Asia Research annual review of the online research industry in Asia The 2013 Asia Research buyer survey showed that 44% of clients in Singapore are now going direct to online panel companies for the survey needs. When you include clients’ own proprietary panels and […]
For a comparatively small market of around 28 million, Malaysia keeps us researchers busy, due to its great cultural and linguistic diversity. There are four broad race / language segments that can display distinctly different behaviour and attitudes and each of these needs to be […]
By Piers Lee, President of the Market Research Society of Singapore Following one of the most difficult years for the research industry, at the start of 2010 the Market Research Society of Singapore (MRSS) initiated a survey of the research business in Singapore. The objectives […]
In many ways, the ‘Large Agencies’ hold a tighter grip in the Asian research business compared to Western markets. Their market shares tend to be higher, since young industries and unsophisticated buyers are often attracted to ‘big names’. Anyone who has delivered a credential presentation […]
By Phil Hearn, MRDC (Thailand) Ltd, Thailand. I can’t remember for sure when the first email from India dropped into my inbox, inviting me in eloquent English to send all my data processing to India. I was working in the UK at the time and, […]
As with most industries, innovation is the route to tomorrow’s profitable revenue. As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]
It is perhaps an appropriate time to talk about Competitor Intelligence. As a result of being in possession of confidential information belonging to rival team Ferrari, the World Motor Sports Council fined the McLaren Formula One team USD 100 million and stripped them of their […]
“Why should I spend USD 40,000 on research instead of hiring another salesman?” Well… how effective is your current sales force? Are they selling the right products? Are they communicating the right messages? Are targeting the right customers, etc. etc? Demonstrating the contribution of market […]
Growth in demand for market research is also creating a proliferation of suppliers. As with most industries, as markets mature there is inevitably a downward pressure on pricing, and the methods used by some research buyers to source quotes is fuelling this process. The open-tender […]
