It is perhaps an appropriate time to talk about Competitor Intelligence. As a result of being in possession of confidential information belonging to rival team Ferrari, the World Motor Sports Council fined the McLaren Formula One team USD 100 million and stripped them of their […]
“Why should I spend USD 40,000 on research instead of hiring another salesman?” Well… how effective is your current sales force? Are they selling the right products? Are they communicating the right messages? Are targeting the right customers, etc. etc? Demonstrating the contribution of market […]
Growth in demand for market research is also creating a proliferation of suppliers. As with most industries, as markets mature there is inevitably a downward pressure on pricing, and the methods used by some research buyers to source quotes is fuelling this process. The open-tender […]
