Consumer & Shopper, Economic & Industry, Methodology / Academic USING EFFORT ANALYSIS FOR PRODUCT DESIGN By Piers Lee, Managing Director at BVA BDRC Asia The BVA Group recently held its Learn More
Consumer & Shopper, Economic & Industry, Methodology / Academic Brand Loyalty: Pulling the levers on your brand to connect with consumers By Piers Lee, Managing Director, BVA BDRC Asia Discover the power of your brand! Learn More
Consumer & Shopper, Economic & Industry Brand blocking traps you don’t want to fall into By Bratislav Stefanovic, Sr Shopper Insights Manager at EyeSee Brand blocking has long been a Learn More
Consumer & Shopper, Economic & Industry, Methodology / Academic When System 2 Counts By Piers Lee, Managing Director, BVA BDRC Asia System 1 thinking: a fast process; Learn More
AI & Restech, Consumer & Shopper, Digital & Media, Economic & Industry Tap into hidden potential with new TikTok creative insights By: Eyesee TikTok is an undeniably influential social media platform with significant untapped potential for Learn More
Consumer & Shopper, Digital & Media, Economic & Industry Mastering TikTok for Business in 2023: A Comprehensive Guide Part 1 By: GMO RESEARCH In this digital world where social media Learn More
Consumer & Shopper, Economic & Industry, Methodology / Academic What is MaxDiff? And What Are Its Benefits? By: Toluna MaxDiff, which is short for Maximum Difference Scaling, is a survey technique used Learn More
Consumer & Shopper, Economic & Industry Ace Your Ads: TikTok First Approach for True User Engagement By Milica Kovac, Global Business Development Manager at EyeSee The true and essential power of Learn More
AI & Restech, Consumer & Shopper, Economic & Industry From Browsing to Buying: How to Navigate e-commerce Shopper Behaviour By Mila Milosavljevic, Senior Digital Research Specialist, EyeSee It's no secret that APAC loves e-commerce, Learn More
Consumer & Shopper, Economic & Industry, Interview, Regional Insights Unlocking India’s Silver Goldmine: How the Urban 60+ Generation is Redefining Consumer Power When we think of India’s most powerful consumers, it’s easy to imagine youthful, tech-obsessed urbanites. Learn More
AI & Restech, Consumer & Shopper, Economic & Industry, Methodology / Academic From Static to Dynamic: How AI is Reimagining Personas in Market Research By Hakan Yurdakul, CEO & Co-founder, Bolt Insight The market research industry is going through Learn More
Consumer & Shopper, Economic & Industry, Methodology / Academic Diagnosing Customer Effort for Better Product Design By Piers Lee, Director, BVA BDRC Asia Customer loyalty research has evolved to recognise that Learn More