Features

Fusing Insight with Data Science

Asia Research has interviewed Joaquim Bretcha, the new president of ESOMAR, about what the research business should be doing to adapt to the new consumer insight ecosystem. Despite the pressure on the research business, ESOMAR continues to report year-on-year growth, with Asia Pacific still being […]

The Rise of AI in Market Research

Who wouldn’t like speed and efficiency in market research? Who in business doesn’t want smooth and faster workflows? Advances in artificial intelligence and machine learning are unveiling a new age of automation in market research that is bridging the gaps and solving business challenges swiftly. […]

Connecting the Dots to Measure Marketing Impact

The need to measure (short-term) marketing campaigns Against the backdrop of fierce competition for market share and increasingly fragmented media channels, marketers are invariably required to justify advertising spends by demonstrating the return on investment through various KPIs. Whether one is analysing product sales, awareness […]

A Different Kind of Panel

The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site Try & Review In 2016, two French entrepreneurs in Singapore decided to set up a product review site where consumers could share their thoughts and […]

Third Culture Kids and International Schooling

‘Third Culture Kids’ are a growing segment of the Asian market – so how does this impact the choice of schooling? Firstly, how are we defining Third Culture Kids (TCKs)? There are several definitions, but TCKs are generally assumed to be children raised in a […]

The Asia Research Stakeholder Survey

The Annual Stakeholder Survey that was recently conducted by Asia Research shows that research/consumer insight is gaining status in client organisations. However, data is now so widely used within organisations that it is becoming commoditised – the traditional client/agency relationship is being undermined, and ‘insight’ […]

Modern Data Companies

The Asia Research Annual Review of the Research & Survey Technology Business The organisations that market research agencies have partnered with for so long, the ‘online panel providers’, are evolving into more sophisticated tech companies. So, we no longer use the term ‘panel companies’, but […]

A Question of Budget

Even in the good times, we often hear clients saying that they have “budget pressure” or “budgets are being cut”, and many agencies see the market for mainstream research shrinking. To gain more insight into how clients manage and plan their research budgets, and how […]

The 2018 Asia Research Buyer Survey

Corporations are like aeroplanes: they are guided by a dashboard of data. Data supports most decisions and directions, be it financial data or consumer insight. For over 10 years, the Asia Research Magazine has been undertaking an annual survey of market research in Singapore and […]

When disruptors don’t disrupt

Often we hear more about how disruptors succeed than how they fail. However, while many new businesses seek to disrupt – i.e. to find ways to do things better than brands already established in the contested space – most new businesses close down within a […]