Features

qualitative research

Qual Goes Techie!

qualitative research

The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be […]

Business Wargaming – A New Approach to Agile Decision Making

Companies are struggling to bring together various data sources, information, insights, and stakeholders to make holistic and agile decisions. Business wargaming is a process that integrates both data and people to achieve holistic and agile decisions. In this insights activation workshop, the corporate team ‘stress-tests’ […]

research enterprise asia

What Makes a Research Enterprise in Asia?

research enterprise asia

  Over the next few editions of Asia Research, we will interview the heads of some of our sponsor research agencies to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities for […]

Needs identification

Needs Identification and Idea Screening

Needs identification

We all know that too many newly launched products fail. However, with cost-effective, quick-turnaround online testing now available earlier in the product life cycle, brands can increase product potential by better understanding market/ consumer needs from the outset. By identifying the most important needs and […]

Brand Health

Brand Health and Your Business: Is Your Brand Fit for the Future?

Brand Health

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an […]

Asian Brands

Where to Next for Asian Brands?

Asian Brands

While the last decade has seen tremendous growth in Asian economies, Asian brands continue to struggle to establish themselves on the world stage, relative to North American and European brands in particular. This phenomenon is plain to see when considering Interbrand’s Top 100 Brands list […]

Healthcare retail

Transforming the Retail Industry Through Healthcare in Asia

Healthcare retail

The COVID-19 pandemic has affected the retail industry in Asia. In an attempt to mitigate the losses that many businesses within the industry have suffered during the pandemic, retail stores are trying to capitalise on the healthcare industry. For example, in the United States, the […]

Online dating in Asia

Against the odds: The rise of online dating in Asia

Online dating in Asia

The COVID-19 pandemic, with its lockdowns and border closures, has created many a lonely soul. This is perhaps the main reason why online dating has seen a meteoric rise since the coronavirus first hit. But online dating apps are not new, and they are just […]

Digital transformation

The global pandemic has been a catalyst for change in nearly all industry sectors. It has perhaps provided the biggest boost to the research technology and online panel business since its first appearance in Asia about 20 years ago. There have been two main driving […]

How to build and retain trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure […]

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