Features

What Makes a Research Enterprise in Asia?

Asia Research interviews James Rogers, Managing Director APAC of PureSpectrum to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities faced. TELL US MORE ABOUT PURESPECTRUM THE COMPANY PureSpectrum by nature is […]

Insights in an inflationary environment

As optimism grows globally that the end of the COVID pandemic may be in sight, manufacturers are increasingly grappling with a new challenge: inflationary pressures. Demand has surged after the decline caused by the pandemic. Unlike some past episodes of inflation, which were more driven […]

NFTs and Their Role in the Metaverse in Asia

Of late, the terms ‘NFT’ and ‘Metaverse’ have been much talked about worldwide. The novelty of these concepts has inspired debate as many are trying to understand them. Governments have also been part of the discussion as they grapple with the likely need to regulate […]

Self-Serve & Disruption

THE ANNUAL REVIEW OF THE RESEARCH TECHNOLOGY BUSINESS The pandemic has accelerated the wider adoption of online research globally, but it has also brought about new developments in methods and changes to the supply side of consumer insight. Asia Research interviewed the heads of a […]

Research Industry

The Asia Research Annual Stakeholder Survey

Research Industry

The 2021 Asia Research annual stakeholder survey gives cause for optimism for the research industry. When we conducted this survey in October 2020, a net 40% of clients expected a decline in research budgets for 2021, and 26% said that the status of consumer insight […]

qualitative research

Qual Goes Techie!

qualitative research

The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be […]

Business Wargaming – A New Approach to Agile Decision Making

Companies are struggling to bring together various data sources, information, insights, and stakeholders to make holistic and agile decisions. Business wargaming is a process that integrates both data and people to achieve holistic and agile decisions. In this insights activation workshop, the corporate team ‘stress-tests’ […]

research enterprise asia

What Makes a Research Enterprise in Asia?

research enterprise asia

  Over the next few editions of Asia Research, we will interview the heads of some of our sponsor research agencies to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities for […]

Needs identification

Needs Identification and Idea Screening

Needs identification

We all know that too many newly launched products fail. However, with cost-effective, quick-turnaround online testing now available earlier in the product life cycle, brands can increase product potential by better understanding market/ consumer needs from the outset. By identifying the most important needs and […]

Brand Health

Brand Health and Your Business: Is Your Brand Fit for the Future?

Brand Health

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an […]

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