Features

Brand Health

Brand Health and Your Business: Is Your Brand Fit for the Future?

Brand Health

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an […]

Asian Brands

Where to Next for Asian Brands?

Asian Brands

While the last decade has seen tremendous growth in Asian economies, Asian brands continue to struggle to establish themselves on the world stage, relative to North American and European brands in particular. This phenomenon is plain to see when considering Interbrand’s Top 100 Brands list […]

Healthcare retail

Transforming the Retail Industry Through Healthcare in Asia

Healthcare retail

The COVID-19 pandemic has affected the retail industry in Asia. In an attempt to mitigate the losses that many businesses within the industry have suffered during the pandemic, retail stores are trying to capitalise on the healthcare industry. For example, in the United States, the […]

Online dating in Asia

Against the odds: The rise of online dating in Asia

Online dating in Asia

The COVID-19 pandemic, with its lockdowns and border closures, has created many a lonely soul. This is perhaps the main reason why online dating has seen a meteoric rise since the coronavirus first hit. But online dating apps are not new, and they are just […]

Digital transformation

The global pandemic has been a catalyst for change in nearly all industry sectors. It has perhaps provided the biggest boost to the research technology and online panel business since its first appearance in Asia about 20 years ago. There have been two main driving […]

How to build and retain trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure […]

Health and Wellness Apps in Asia

Health and wellness apps are not new in Asia. However, these apps have grown tremendously in popularity, especially in the last few months when COVID-19 has gotten many of us to be more conscious about health and wellness than ever before. High smartphone penetration, coupled […]

International Schooling in a Post COVID-19 World

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]