Technology

Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

Electric Vehicle
E-commerce in APAC

APAC E-Commerce – The Next Online Shopping Standard

E-commerce in APAC

The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative […]

Consumer decision journey

6 steps for more accurate & actionable consumer decision journey insights

Consumer decision journey

UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – new journeys have emerged, while others have been reshaped.  As malls emptied in Asia, e-commerce and other digital trends were accelerated, while small neighbourhood stores […]

Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

Influence the online shopper journey

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]

Health and Wellness Apps in Asia

Health and wellness apps are not new in Asia. However, these apps have grown tremendously in popularity, especially in the last few months when COVID-19 has gotten many of us to be more conscious about health and wellness than ever before. High smartphone penetration, coupled […]

Digital health in Developing Asian Countries
E-commerce platforms saved businesses in Asia during global pandemic

The 5G Revolution and What It Means for Asia

E-commerce platforms saved businesses in Asia during global pandemic

How Will 5G Revolutionise Our Lives and What Does It Mean for Asia? There have been plenty of discussions concerning 5G technology. Widely reported in the media, various factors surrounding this fifth generation technology have been brought forward, with experts weighing in on the pros […]

E-commerce platforms saved businesses in Asia during global pandemic

How E-Commerce Saved Businesses During Covid-19

E-commerce platforms saved businesses in Asia during global pandemic

Covid-19 has caused severe disruption to many businesses across the world, as many retail and F&B outlets, among others, were instructed by governments to stop their services in an attempt to curb the deadly virus. As a result, many companies within these industries were forced […]

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