Technology

Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

Influence the online shopper journey

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]

Health and Wellness Apps in Asia

Health and wellness apps are not new in Asia. However, these apps have grown tremendously in popularity, especially in the last few months when COVID-19 has gotten many of us to be more conscious about health and wellness than ever before. High smartphone penetration, coupled […]

Digital health in Developing Asian Countries
E-commerce platforms saved businesses in Asia during global pandemic

The 5G Revolution and What It Means for Asia

E-commerce platforms saved businesses in Asia during global pandemic

How Will 5G Revolutionise Our Lives and What Does It Mean for Asia? There have been plenty of discussions concerning 5G technology. Widely reported in the media, various factors surrounding this fifth generation technology have been brought forward, with experts weighing in on the pros […]

E-commerce platforms saved businesses in Asia during global pandemic

How E-Commerce Saved Businesses During Covid-19

E-commerce platforms saved businesses in Asia during global pandemic

Covid-19 has caused severe disruption to many businesses across the world, as many retail and F&B outlets, among others, were instructed by governments to stop their services in an attempt to curb the deadly virus. As a result, many companies within these industries were forced […]

Optimise Your E-Commerce Strategies for Disrupted Consumer Behaviour

A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With […]

Gaming a Catalyst for 5G in Asia

The introduction of Samsung’s flagship Galaxy smartphone line in February has far-reaching implications beyond the telecom giant’s balance sheet. This will be the first time a mainline 5G flagship smartphone series will be introduced to the market, and telecom operators in the US are awaiting […]

Mobile payment Asia

Mobile Payment in Asia: Challenges and Opportunities

Mobile payment Asia

Survey reveals insights into challenges and opportunities for mobile payment in Asian markets.   The Mobile Payment industry has demonstrated an increasing presence and influence in Asia. Despite the promise it shows, there are still challenges that remain for those who are looking to take […]

Mobile Payment in Asia: Insights on Consumer Preferences

Survey reveals insights into consumer preferences for mobile payment across the region. Asia is a hotbed of competition for mobile payment providers, with different countries at different stages of development in the transition from cash to modern digital alternatives. But what is mobile payment used […]

Mobile Payment in Asia – Part 1

Survey reveals trends and insights on mobile payment markets across the region The use of mobile phones has been rising in Asia, and with it the technology for making mobile payments. But will this new technology dethrone the traditional payment method of cash? A recent […]

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