Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Online Research in China

By Mark Hedley, B2B International: Growing internet usage in China in recent years has meant that online methods are an increasingly viable form of carrying out market research in the country. According to the China Internet Network Information Center, China had 485 million internet […]

Why people don’t join on-line panels

By: Kristin Cavallaro, Knowledge and Data Analysis Specialist, SSI The “Death of Panels” has become a common phrase that we have been hearing in the Market Research industry for a few years now.  But what does that really mean?  Why are panels “dying?”  And if […]

Products under fire… again!

Industry navel gazing has become the main feature of the Asia Research publication for several years now.  However, the first attitudinal survey of stakeholders conducted in July this year provided perhaps more insight than any of the other Asia Research surveys. Conducted on-line with 260 […]

The 10 Essential Points to Engage Online Respondents

  Online surveys continue to grow in popularity across Asia as more researchers uncover the benefits of such a medium.  Interactive or Flash® based surveys have been proven to improve respondent’s feedback. Ever since 1999, GMI (Global Market Insite, Inc.) has been amongst the pioneer […]

Eight Survey Characteristics That Make Respondents Happy

  By Jackie Lorch, VP Global Knowledge Management, Survey Sampling International Survey Sampling International (SSI) asks participants at the end of every one in four surveys what they thought of their experience of the survey. If people say they were extremely satisfied, we’re curious to […]

Talent in On-Line Panel Companies

In March 2010, Asia Research interviewed Martin Filz, Regional Director for on-line panel company Research Now, and reports on the HR dynamics in on-line panel companies today. Martin comments that simply being an ‘on-line’ business tends to attract go getting individuals keen to develop a […]

Mobile Web Activity Measured for First Time

Mobile internet behavior has been quantified for the first time thanks to a ground-breaking research tool. Detailed insights on the mobile activity of over 200,000 mobile cheap ventolin internet consumers in three European countries have already been produced, thanks to GfK Retail and Technology’s unique […]

Will on-line make us better researchers?

By Piers Lee, Managing Director of Kadence International Pte Ltd and President of the Market Research Society of Singapore Asia Research completed its 3rd annual review of the on-line research business in Asia.  Such ‘reviews’ are in reality a window into the on-line research business […]

On-line Research is About to Leave Home

The World Wide Web is 18 years old and after some rebellious teenage years is about to mature into a very different adult than we all expected from its youthful promise.  With adulthood, comes the yearning to leave home and become independent, and that’s exactly […]

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