Case studies of successful small & medium enterprises and how they have or have not used market research The hotel and hospitality business in Asia has been through turbulent times in the last decade. While local attractions in Singapore such as Resorts World, River Safari, […]
Industry experts forecast that mobile payments will exceed US5 billion by 2014. NFC is predicted to be the most-used solution for mobile payments, with global transactions to jump over US$ 150 billion. Micropayment services are expected to go mainstream, with many companies jostling for space. […]
The World Wide Web is 18 years old and after some rebellious teenage years is about to mature into a very different adult than we all expected from its youthful promise. With adulthood, comes the yearning to leave home and become independent, and that’s exactly […]
Many consider the food and beverage industry as cut-throat, competition is always tough. To survive in this industry, one needs to know how to satisfy effective and maintain customers. In the beverage industry, packaging is important. Good packaging would have a great effect on customer […]
The Singapore Economic Development Board (EDB), the Government agency for attracting foreign investment, has recently set up a ‘Consumer Insights’ special division. The objective is to develop the Singapore market research industry as the leading centre of regional consumer insights excellence in Asia. Formerly, the […]
